Privacy Policy
Effective date: 23.06.2026
Website: www.nuiteq.com
Company: Natural User Interface Technologies AB (NUITEQ®)
1. Introduction
Natural User Interface Technologies AB (NUITEQ®) respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we process personal data when you visit our website, contact us, submit an inquiry, request a demo, ask for sales information, request support, interact with our marketing communications, or otherwise communicate with us through our website.
This Privacy Policy applies to the NUITEQ website and to contact, sales and support inquiries submitted through the website. Product-specific privacy notices, end-user licence terms, data processing agreements or other product documentation may apply separately to NUITEQ products and services.
2. Controller
The controller responsible for the processing described in this Privacy Policy is:
Natural User Interface Technologies AB (NUITEQ®)
Laboratorgränd 11
931 77 Skellefteå
Sweden
Email: mail@nuiteq.com
Phone: +46 702 865 975
Organization number: 556731-1344
VAT number: SE556731134401
3. Personal data we process
Depending on how you interact with us, we may process the following categories of personal data.
3.1 Contact details
This may include:
- name;
- company or organization;
- job title or role;
- email address;
- telephone number;
- country or region; and
- other contact information you provide.
3.2 Inquiry information
This may include:
- the type of inquiry, such as general, sales or support;
- product or service interest;
- demo, licensing or pricing request;
- support request or troubleshooting information;
- messages and attachments you submit; and
- communication history.
3.3 Website and technical information
This may include:
- IP address;
- browser type and version;
- device type;
- operating system;
- referring website;
- pages visited;
- time and date of visit;
- interaction data; and
- cookie or analytics identifiers, where applicable.
3.4 Marketing information
This may include:
- marketing preferences;
- consent or opt-out status;
- event, campaign or newsletter interactions;
- communication preferences; and
- engagement with marketing emails or website content.
3.5 Information from third parties
We may receive information from group companies, business partners, resellers, distributors, customers or publicly available business sources where relevant to a business relationship, sales inquiry, support request or marketing communication.
4. Purposes and legal bases
We process personal data for the purposes and legal bases set out below.
|
Purpose |
Examples |
Legal basis |
|---|---|---|
|
Operating the website |
Displaying pages, maintaining security, preventing misuse, troubleshooting |
Legitimate interests in operating and securing the website |
|
Responding to general inquiries |
Handling messages submitted through the general contact form or by email |
Legitimate interests in responding to inquiries |
|
Handling sales inquiries |
Responding to demo, licensing, pricing or product interest requests |
Legitimate interests in managing sales communications; steps prior to entering into a contract where applicable |
|
Handling support inquiries |
Responding to technical issues and troubleshooting requests |
Legitimate interests in providing support; performance of contract where applicable |
|
Managing CRM records |
Recording, routing and following up inquiries in Salesforce or other CRM systems |
Legitimate interests in managing business relationships and inquiries |
|
Sharing inquiries with Clear Touch Interactive / Clear Digital |
Routing product, sales or support inquiries to the relevant group company or product owner |
Legitimate interests in group administration, sales handling and customer support |
|
Marketing to business contacts |
Sending relevant business communications, product updates or event invitations |
Legitimate interests, subject to applicable direct marketing rules and opt-out rights; consent where required |
|
Analytics and website improvement |
Understanding website traffic, improving pages and measuring content performance |
Consent where required for cookies or similar technologies; legitimate interests for aggregated non-cookie analytics where permitted |
|
Compliance and legal claims |
Keeping records, responding to legal requests, enforcing rights |
Legal obligation; legitimate interests in establishing, exercising or defending legal claims |
Where we rely on legitimate interests, we balance our interests against your rights and freedoms.
5. Contact forms
Our contact page may include three types of contact options:
5.1 General inquiries
Used for general questions about NUITEQ, the website or our business.
5.2 Sales inquiries
Used for demos, licensing, pricing and commercial discussions.
5.3 Support inquiries
Used for technical issues, troubleshooting and product-related support requests.
When you submit a form, we process the information you provide to route and respond to your inquiry. Depending on the nature of the inquiry, it may be handled by NUITEQ, Clear Touch Interactive / Clear Digital, another group company, or a relevant service provider.
6. Use of Salesforce and group CRM systems
NUITEQ may use Salesforce or other CRM systems made available by Clear Touch Interactive, Inc. or another company in the Clear Touch Interactive group to manage contact, sales, support and marketing inquiries.
This means that personal data submitted through the NUITEQ website may be transferred to, stored in, or accessed through Salesforce and related systems operated for the Clear Touch Interactive group.
The purposes include:
- recording and managing inquiries;
- assigning inquiries to the correct team;
- following up on sales or support requests;
- maintaining business contact history;
- managing marketing preferences and opt-outs;
- generating pipeline, support and management reports; and
- improving customer and partner communication.
Clear Touch Interactive, Inc. may process personal data as a group service provider, processor or independent controller depending on the context. Where Clear Touch Interactive, Inc. or Salesforce acts as a processor or sub-processor for NUITEQ, appropriate data processing terms will be in place.
7. Recipients of personal data
We may share personal data with:
- companies within the Clear Touch Interactive / Clear Digital group;
- CRM, hosting, email, analytics, website and support service providers;
- professional advisers, such as legal, accounting and IT security advisers;
- authorities where required by law;
- business partners, distributors or resellers where necessary to handle an inquiry; and
- potential buyers, successors or advisers in connection with a corporate transaction, subject to appropriate safeguards.
We do not sell personal data.
8. International transfers
NUITEQ is based in Sweden. Some recipients, including Clear Touch Interactive, Inc. and Salesforce-related service providers, may be located outside the European Economic Area, including in the United States.
Where personal data is transferred outside the EEA, we will use appropriate safeguards under applicable data protection law. These may include:
- European Commission Standard Contractual Clauses;
- supplementary contractual, technical, and organizational measures where required;
- transfer impact assessments where required; and
- other lawful transfer mechanisms available under the GDPR.
You may contact us for more information about the safeguards used for relevant transfers.
9. Retention
We keep personal data only for as long as necessary for the purposes described in this Privacy Policy.
As a general guideline:
|
Category |
Typical retention period |
|---|---|
|
General inquiries |
Up to 24 months after the inquiry has been resolved, unless longer retention is needed |
|
Sales inquiries and CRM records |
For the duration of the business relationship and up to 5 years thereafter, unless a longer period is justified |
|
Support inquiries |
For the duration needed to resolve the issue and maintain support records, typically up to 3 years |
|
Marketing preferences and opt-outs |
Until you withdraw consent or object, and thereafter as necessary to maintain suppression lists |
|
Website analytics |
According to the applicable analytics settings and cookie duration |
|
Legal and compliance records |
As long as required by law or necessary to establish, exercise or defend legal claims |
Actual retention periods may vary depending on the nature of the relationship, applicable legal requirements, limitation periods and business needs.
10. Direct marketing and opt-out
We may send business-to-business marketing communications about NUITEQ products, group products, updates, events or related services where permitted by law.
You may opt out of marketing communications at any time by:
- using the unsubscribe link in an email;
- contacting us at mail@nuiteq.com; or
- otherwise following the opt-out instructions in the communication.
If you object to direct marketing, we will stop processing your personal data for direct marketing purposes.
We may keep limited information on a suppression list to ensure that we respect your opt-out.
11. Cookies and analytics
We use cookies and similar technologies as described in our Cookie Policy.
Where required, analytics, marketing or functional cookies are used only with your consent. You may change or withdraw your cookie consent through the cookie settings on the website.
12. Security
We use technical and organizational measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access.
NUITEQ maintains an Information Security Management System certified to ISO/IEC 27001. Security measures may include access controls, role-based permissions, logging, encryption, secure hosting, supplier assessments, employee confidentiality obligations and incident response procedures.
13. Your rights
Subject to the conditions and limitations under applicable law, you have the right to:
- request access to your personal data;
- request correction of inaccurate or incomplete personal data;
- request erasure of your personal data;
- request restriction of processing;
- object to processing based on legitimate interests;
- object at any time to direct marketing;
- withdraw consent where processing is based on consent;
- request data portability where applicable; and
- lodge a complaint with a supervisory authority.
The Swedish supervisory authority is:
Integritetsskyddsmyndigheten (IMY)
Website: www.imy.se
You also have the right to contact the supervisory authority in the EU/EEA country where you live or work.
14. Children
The NUITEQ website is intended for business, organizational, and informational use. It is not directed to children.
Product-specific documentation may include additional information about the processing of children’s or student data where relevant to specific products or customer deployments.
15. Links to other websites
Our website may link to websites operated by Clear Touch Interactive / Clear Digital, product pages, social media platforms, map providers or other third parties.
This Privacy Policy does not apply to third-party websites. We encourage you to read the privacy information provided by those third parties.
16. Changes to this Privacy Policy
We may update this Privacy Policy when our website, processing activities, group structure, service providers or legal requirements change. The latest version will always be available on our website.
17. Contact
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at:
Natural User Interface Technologies AB (NUITEQ®)
Laboratorgränd 11
931 77 Skellefteå
Sweden
Email: mail@nuiteq.com
Phone: +46 702 865 975
