NUITEQ® assigns Hit Right Technology (HRT) as a partner in Saudi Arabia to offer Snowflake Suite as the premiere multitouch software with HRT's multitouch displays

NUITEQ® assigns Hit Right Technology (HRT) as a partner in Saudi Arabia to offer Snowflake Suite as the premiere multitouch software with HRT's multitouch displays

Skellefteå, Sweden / Jeddah, Saudi Arabia – May 16, 2012 – NUITEQ®, the award winning multitouch software technology company, announced today that Saudi based company Hit Right Technology (HRT) (Hamad Rashed Al Zahrani Technology) entered the NUITEQ Global Partner Program.

HRT will offer Snowflake Suite as the premiere multitouch software solution with its interactive multitouch displays. Additionally customized multitouch software solutions will be offered that are powered by Snowflake.

HRT connects brands with consumers in relevant and memorable ways through the use of cutting-edge technology. They develop and amplify communication ideas through intelligent execution and relevant technology - unlocking the potential of digital platforms for clients. They help brands to succeed in the world’s rapidly evolving market place by using new media as tools to establish a “dialogue” with the customer.

In the HRT Lab there are an increasing number of interesting technologies that could play a role in a DOOH or experiential campaign. The company has been experimenting with gesture, gender recognition, color picking, augmented reality, mobile and other interactive cues.

The Saudi company works on new ways to leverage the information that the hardware is able to give and uses them to create new features that help their clients to take the most of our products. Their products are used in a wide range of market sectors including: Telecommunications, Finance, Real Estate, Shopping Centers, TV Studios, Events, Advertising / Brand Experience, Window Shopping, Museums, Theaters & Art Galleries, Architecture & Design and Healthcare.

HRT's client portfolio entails companies such as: STC, Mobily, Ministry of Hajj, KAUST, Amanah, Samsung Mobile, Centerpoint & Indomie.

"We believe that NUITEQ offers the most compelling interactive multitouch software available. Their software product Snowflake Suite brings life to our products. Our association with NUITEQ and their dedicated support assist in winning more projects and business.", says Muhammad Suleman, Founder and CTO of HRT.

"We're excited to work with HRT and their impressive customer base. This collaboration will be of great benefit to HRT's customers as they can now purchase complete interactive solutions, both hardware and software, from one source.", said Global Business Development Manager Dennis Mohi. "We've done a few projects in the past in Saudi for wealthy private individuals as well as government bodies and corporations, so we're looking forward to continue working in those areas with HRT."

Snowflake is used worldwide in over 50 countries in a wide variety of industries including Public Spaces, Education, Entertainment, Exhibition/Events, Real Estate, Museums, Retail -stores and shop windows, Interactive advertisement, Digital signage and other market verticals and segments.

About HRT
HRT connects brands with consumers in relevant and memorable ways through the use of cutting-edge Technology. They develop and amplify communication ideas through intelligent execution and relevant technology - unlocking the potential of digital platforms for clients.
HRT helps brands to succeed in the world’s rapidly evolving market place by using new media as tools to establish a “dialogue” with the customer.
In establishing their team of engineers, programmers, and artists, they sought like-minded individuals with diverse talents to create an environment that would foster true creativity and innovation.

For more information: http://www.hrtme.com

About NUITEQ
NUITEQ is a Red Herring 100 Global award-winning Swedish multi-touch software technology and solutions company.

The company was awarded the 10th Most Promising Tech Startup in the World by Guidewire Group.

Its multitouch software product Snowflake Suite, that comes pre-installed with over 30 apps, is globally well known for its high level of performance and stability as well as its ease to customize content.

NUITEQ's vision is to improve the way people interact with technology, by creating rich engaging user interface experiences.

Visit www.nuiteq.com for more information.